Sports Tourism

 

Across Kansas, communities are discovering what cities across the country have known for years: sports tourism is one of the most powerful ways to bring new visitors, and new dollars, into our state. Weekend tournaments, championships, and amateur sporting events fill hotels, restaurants, and attractions while showcasing our communities to families who may become future visitors or residents.

 

That’s why the Kansas Legislature’s consideration of House Bill 2346 is an important conversation for our state’s tourism economy.

 

The bill proposes the creation of a Kansas Sports Tourism Grant program designed to help communities compete for events that bring visitors and spending to Kansas. Neighboring states such as Missouri, Oklahoma, and Arkansas already use similar tools to attract tournaments and championships that generate millions in economic activity. Kansas should not be left on the sidelines.

 

From Visit Topeka’s perspective, the proposal is a positive step. Topeka has invested heavily in sports facilities and events, and we know firsthand how impactful sports tourism can be for local businesses. Visit Topeka is well positioned to match grant funds and pursue new opportunities that bring visitors to the capital city.

 

At the same time, the Travel Industry Association of Kansas (TIAK) has identified several thoughtful improvements that would strengthen the bill statewide.

 

First, the program should prioritize attracting new events to Kansas. State funds should help communities win competitive bids against other states, while local destination organizations continue to support the retention of existing events.

 

Second, the bill should provide flexibility for rural communities. Many impactful events draw regional visitors rather than national bids. A dedicated carve-out for rural Kansas would ensure smaller communities also benefit from sports tourism growth.

 

Finally, economic accountability matters. Using objective tools like the Destination International Event Impact Calculator ensures grants are awarded based on real economic returns.

 

Most importantly, any new program must protect funding for Kansas Tourism within the Department of Commerce. Marketing our state remains essential to attracting visitors in the first place.

 

With thoughtful adjustments, HB 2346 can help Kansas compete, support communities large and small, and bring new visitors, and new opportunity, to our state.